Length is an important issue, as too much may cause a learner to become disinterested. Conversely, if your text length is too short you may not provide the student with enough information to master the content. A good rule of thumb is that if the content consists of text a 5-15 minutes range should be based on the average reading speed of 200-250 words per minute.
Organize and chunk your content in one screen sections (maximum 250 words/screen) to facilitate easy reading and understanding of the content. Please remember this is not the time to write a book chapter or module. Choose what you want to write carefully so that you do not end up with excessive text.
Although writing style differs from person to person, a conversational tone is appropriate in the design of Learning Objects to maximize learner engagement and time on task. It is also important to remember that there is no such thing as “good” writing: there is only “good” re-writing. With that in mind, please be sure to check any text you include for spelling errors or mistakes.
Bullets vs Prose
Consider the inclusion of outlines with main or key concepts and principles; however, bulleted items as used in PowerPoint presentations are not enough. Remember, students will be accessing these Learning Objects on their own. You will not be there to expand on the bulleted items unless you plan to add an audio explanation with your text.